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An Open Letter to PepsiCo, Coca-Cola, and Kraft Foods

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Apparently, the small but noisy Marxist groups are causing gigantic corporations to change their policies, yet again.  For the details of the latest meaningless capitulation, here is an excerpt from NPR.

Two of America’s best-known companies, Coca-Cola and PepsiCo, have dropped their memberships in the American Legislative Exchange Council, a low-profile conservative organization behind the national proliferation of “stand your ground” gun laws.

Coca-Cola’s announcement came hours after a civil rights group, ColorOfChange.org, launched an online drive calling on Coca-Cola to stop underwriting the ALEC agenda on voter ID laws in several states.

It’s part of a much broader campaign to spotlight companies that sell products to a public that might object to hard-line conservative policies such as stand your ground laws or requirements that voters show a photo ID at the polls.

Mind you, that Color of Change was founded by avowed Marxist, Van Jones.  It is not a civil rights organization, it is a Marxist pressure group.

Also, this is one of the newer methods of the left.  Since they haven’t been able to get talk radio banned, or FOX News off the air, or bloggers muzzled, they are now trying to impact the funding of Conservative organizations, intimidating the advertisers of talk shows, or even FOX.

So, if I were to communicate to any of these companies, I would say the following…

It has come to my attention that you have decided to stop donations to the American Legislative Exchange Council.  This is a rather disappointing development, as you seem to have made this decision on a false pretense.   Based on the groups claiming victory in this situation, it  appears that you have been duped by a very small, but highly organized, number of community organizers.  These organizations represent the tiniest fraction of the US population, but are very good at making themselves appear to be far more larger and influential than they really are.  

On the contrary, Conservatives have been estimated by three years of Gallup polls as representing 40% of the US population.  And while Conservatives rarely call for boycotts, they do vote with their feet.  One recent example was Carbonite, the online backup company, and former Rush Limbaugh advertiser.  Within a week of ending their advertising on the Limbaugh program, their stock plummeted, and they lost many customers.  Another example is the Susan G. Komen for the Cure.  They initially cut, and then restored funding to the abortion provider, Planned Parenthood.  Many of the same organizations that contacted you were also involved in the decisions by Carbonite, as well as Komen. Here are the results of the Komen decision…

You no doubt remember that controversy: Komen decided to stop funding Planned Parenthood, the Left erupted in rage, Komen backed down. Victory for the liberal feminist movement! …And how does victory look now?

Well…

Reuters : “Komen said it had had problems meeting targets in about half of the five fundraising events it has staged since the blowup. One in Lafayette, Louisiana, raised less than $400,000, below its $500,000 goal, and another, to be held in Fort Worth, Texas, is also struggling.”

News4Jax : “The Susan G. Komen for the Cure organization is failing to meet its fundraising targets after the charity decided to cut and then later restore funding for Planned Parenthood, a leading provider of birth control and sexual health care.*”

NWCN : “Eastern Washington’s Susan G. Komen Race for the Cure is less than three weeks away, but so far, registration and fundraising numbers are down. Organizers think the drop in support is likely related, at least in part, to the national debate between Komen and Planned Parenthood.”

As you can see, we do not organize large boycotts, but we do watch where we put our money on an individual basis.  If the organizations to whom you recently capitulated were as large and influential as they claimed to be, they could have replaced the funding lost by Komen, or sign up a significant number of new customers for Carbonite.  However, that has not occurred. 

In the end, do you want to potentially alienate 40% of the US population in order to get a few small Marxist organizations off your backs?  I don’t think I need to explain the definition of a Pyrrhic victory, but these decisions, once made public, might reflect in your sales.  

At any rate, that’s what I would say to them.  I don’t intend to contact these companies, but I will vote with my wallet.  It isn’t a question of  pressuring people into doing what I want them to do, but it’s a question of conscience.  There are some companies from which I will never purchase a single thing.  I see no need to name them, as it is a private decision.  That, and I’m not a fascist, unlike some other individuals or organizations.

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