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The Progressive Message Is Marketable-The Conservative Message Is Not

Jan 7th, 2013
by Jim.
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Scott Pinsker is a marketing and publicity expert. He has written a two-part article for Fox News, in which he analyses the 2012 election results from a marketing point of view and explains why the Democrats won and the Republicans lost. In Part 1, Pinsker explains the difference in the two parties today. He calls the Democrats the Plaintiff Party and the Republicans the Ideology Party. Let´s see what he means. Democratic Party The Democratic Party is a “plaintiff party,” where various constituencies lobby to wield government power.  As the lone plaintiff party, Democrats attract voters who (rightly) recognize that [...]

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