Will MSNBC’s last viewer please change the channel?
Just when you thought things couldn’t get any worse for MSNBC, along came the quarterly ratings reports.
In both daytime and prime time, MSNBC endured its lowest quarterly demo numbers in a decade, and its total viewership since the final quarter of 2007. Prime-time viewership was down 45 percent in the demo from the first quarter of 2014, while daytime viewership was down 39 percent in the demo.
Between the hours of 12 p.m. and 4 p.m. on Monday, for instance, more people were watching Al Jazeera America than MSNBC’s Andrea Mitchell, Thomas Roberts and “The Cycle.”
Sucking up to terrorists and libtards is not a winning strategy.
The Big Kahuna in the ratings war? Fox News! For the 53rd consecutive quarter.
With its 53rd consecutive quarter total audience win, Fox News Channel saw a 10% primetime rise among adults 25-54 in first-quarter 2015 over last year. In fact, with 321,000 on average among the 25-54s in primetime, Fox News thrashed rivals CNN (187,000) and MSNBC (132,000) with more news demo viewers than the other two combined, according to Nielsen.
In fact, Fox News had the five top watched and rated shows on cable news for the quarter. Again. Leading the pack? Bill O’Reilly. Meanwhile, Rachel Madcow fell to 26th place, behind reruns of Bill O’Reilly.
Their own families don’t watch MSNBC.
At some point the poobahs at Comcast will have to put profits ahead of ideology. At least I think they will. Who knows? They’re obviously in the tank for the Hilldebeest, and if she wins, running MSNBC at a loss is probably cheaper than writing checks to the Clinton Foundation.
Still, it warms my heart to see the looney lefties down for the count. Their shrillness echoes so loudly because there are so few of them to absorb it, not because their message is powerful or noteworthy.
If a cable news network bloviates in the forest, and there’s no one around to hear it, does it even matter anymore?